The United States survey of the exhibition, the exhibition cost-effective than door-to-door marketing.
First, to attract buyers: survey showed that 70% of visitors are planning to purchase one or more products, there is 3-4 individuals must buy one or more products, 15 individuals have visited the 14 express Exhibition affect their purchasing decisions. Although some viewers to visit as entertainment, but on average, have 83% of the audience think they can influence purchasing decisions, and that 83% of people are purchasing the right to decide. What is the procurement or purchasing department to recommend, so the audience Flower money for exhibitions, sales booths they want to them to conduct a detailed introduction of the publicity.
Two, to attract new buyers: Research shows that about 88% of the audience before the opening exhibition at the 12-month period did not receive marketing exhibitors.
Three, the cost savings: the exhibition will be on exhibitors and customers face-to-face exchanges, and such exchanges can save 30% of the funds. For individuals the cost of door-to-door marketing at exhibitions and spending on the corresponding results than pay for: the former is 302 U.S. dollars, including the wages of a sales representative. Travel expenses and hospitality and so on; and the latter for 230 U.S. dollars, including outreach Units Designed structures. exhibits exhibitor personnel, freight and travel. This represents 56% of direct sales to save costs.
Four, to save time: According to another study shows, exhibitions to accelerate the entire selling process, reduce the rate of 40 percent at the end of a return visit. To succeed in sales, traditional sales visits approximately 3.7 times, while the exhibition was only 1.3 times, without any exhibition of the situation after the return of the total number as high as 48%.